Welcome to Affirm

Affirm Conditioning Relaxer System consists of state of the art products that conditions hair before, during and after relaxing. It offers phenomenal straightening while retaining up to 81% of original fiber elasticity. Leaves hair feeling soft and looking radiant.

Now, the Affirm Conditioning Relaxer System is more technologically advanced than ever.

  • Phenomenal straightening
  • Retains up to 81% of fiber elasticity with the Affirm Creme Relaxer (Sodium Hydroxide) and up to 76% with Affirm Sensitive Scalp Relaxer (Guanidine Hydroxide)*
  • Increased moisture in hair fibers
  • Superb ease of combing
  • Improved hair porosity
  • Amazing softness and shine
  • Blend of exotic and cutting edge ingredients


* When used with the complete Affirm® Relaxer System followed by KeraCare® Strengthening Thermal Protector. 

New blends of exotic and cutting edge conditioning ingredients strengthen hair and protect against damage by retaining significantly more fiber elasticity than our previous formulas.

Affirm Products

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